Our Crafting Process

The ancient art of traditional ittar making, perfected over generations

The Art of Traditional Ittar

For over 400 years, the art of ittar making has been preserved in the ancient city of Kannauj, India. At Ittrana, we honor this sacred tradition while ensuring the highest standards of purity and quality.

Ancient Wisdom, Modern Standards

Our master perfumers, known as 'Attarwallas', have inherited centuries-old knowledge passed down through generations. They combine this ancient wisdom with modern quality control to create ittars that are both authentic and safe for contemporary use.

400+ Years

Of Traditional Craftsmanship

100% Natural

Pure Botanical Ingredients

Our Crafting Process

Each step in our process is carefully executed to preserve the integrity and purity of our ittars

Ingredient Selection

We source the finest natural ingredients from across India and the world, including rare flowers, precious woods, and aromatic herbs.

Traditional Distillation

Using ancient copper vessels called 'deg' and 'bhapka', we employ the traditional hydro-distillation method passed down through generations.

Aging & Maturation

Our ittars are aged in traditional wooden containers for months, allowing the fragrance to develop its full complexity and depth.

Quality Testing

Each batch undergoes rigorous quality testing to ensure purity, potency, and adherence to our traditional standards.

Our Quality Promise

We are committed to creating the purest, safest, and most authentic ittars using only natural ingredients

100% Natural

Made with pure natural ingredients, no synthetic additives

Certified

Paraben Free

Free from harmful parabens and preservatives

Certified

Sulfate Free

No harsh sulfates that can irritate sensitive skin

Certified

Cruelty Free

Never tested on animals, ethically produced

Certified

Sustainable & Ethical

We work directly with farmers and distillers in rural India, ensuring fair trade practices and sustainable harvesting methods. Our commitment extends beyond creating beautiful fragrances to supporting the communities that make our craft possible.

Sustainable sourcing from certified organic farms

Fair trade partnerships with local communities

Eco-friendly packaging and production methods